Desert Dave is a marketing tool for businesses who need to keep their name in front of their customer. It is an infectious, informative, enjoyable, addictive, fun, and interesting email published twice each month. Your customer will open it, read it, and look forward to the next one. Here's how it works: Desert Dave is a fictional character who photographs things of general interest - things like those you might see on Discovery Channel, Animal Planet, PBS - then he adds some brief, often clever, usually informative, captions or comments. It's all placed in an email and delivered to you to use as a vehicle to promote your brand and drive customers to your website. You place your name, your logo, a brief message, and a link to your website at the bottom of each issue and email it to your customer list. It's like buying a half page ad in a magazine where you're virtually guaranteed that all of your customers will see your page! And it's a far more engaging and interactive way to promote your name than simple mugs and calandars. Look to the right for some samples of images from Desert Dave email content. Click the links near the bottom of the page to see examples of previously published DD emails.

Who Needs to Use Desert Dave?

Any organization who needs to keep their name in front of the client. Businesses with a long sales cycle or whose clients use them only occasionally. Businesses with active competitors whose salespeople are aggressively knocking on the clients' door. Organizations with small or busy marketing departments who struggle to come up with interesting newsletter content on a regular basis. Businesses whose customers already know and understand their product. (These businesses need a reason other than new product introduction or education to stay in touch with the customer.) Salespeople who need to keep an ongoing rapport with the customer.

What Desert Dave Does for You!

It provides a vehicle to deliver your logo and branding to the customer on a regular basis. It provides a friendly, fun, not-just-business, connection with your customer upon which salespeople can build rapport. It provides “icebreaker” topics for salespeople making calls.("How did you like that photo Desert Dave shot this week?) It provides content that will often be forwarded beyond your customer base! It creates a marketing icon (the Desert Dave character) with a continuing storyline that will keep your client engaged.

Desert Dave Examples: Yeah, good 'ole Desert Dave made a wrong turn down a long desert dirt road one morning and hasn't been seen around these parts since. We know he's okay,'cuz every once in a while he finds an wireless internet "Hot Spot" where he'll download some photo's, jot down some comments, and send us an email letting us know what he's been up to. Here are a few examples of what he's sent us:

Desert Dave - The Smokey Sunset Click Here for Desert Dave - The Smokey Sunset

Desert Dave - The Golden Foothills Click here for Desert Dave - Golden Foothills

Desert Dave - Night Moves Click here for Desert Dave - Night Moves

Desert Dave - One Last Tomcat Click here for Desert Dave - One Last Tomcat

Desert Dave Extras